The campaign will include a host of notable Scottish celebrities (Sean Connery to not just one), musicians and of course politicians, and will attempt to connect with the Scottish people on a personal level by introducing people to the debate who are recognisable to the every-day Scot.
The main focus of the campaign however is not to appeal to those who are already in support of independence, but to swing those 20% something per cent of Scots who are undecided. The campaign will also have an anthem written by Dougie McLean, famous for his "Caledonia".
A wide-range of pro-independence parties will join alongside the SNP in the campaign, these include the Greens and the SSP, but more parties are believed to join up once the campaign gets rolling. One of the visions of the campaign which I personally agree with most is the slogan "vision versus scares".
This is a vital aspect of the campaign as it is know all too well by pro-independence supporters the extent to which pro-unionist parties & media broadcast effectively scaremongering claims on a daily basis. The problem with the scare-stories is that the vast majority of the Scots watching the mainstream media do not know any better, as anything on mainstream media is taken as gospel effectively.
Angus Robertson who is the campaign leader for all of the SNP's elections, commented on how effective the campaign could be at winning over the undecided Scot through positivity:
“These are exciting times for Scotland as we work to build a better nation. The Yes Scotland campaign will be about the people of Scotland, and how being independent can make life better for families and individuals across our country.
“It will be the biggest community-based campaign in our history and will take the case for Scotland being independent into every community across our country.
“Yes Scotland stands in stark contrast to the anti-independence parties' emerging No campaign, which we are led to believe will put the politicians front and centre.
“The people of Scotland are open to voting yes as never before and that is a great starting point for the Yes Campaign. This campaign will be about the positive benefits of being independent, enabling us to build a Scotland that will be fairer and more prosperous than today.”
As to be expected, there has been a major backlash from the unionist parties, downplaying the campaigns effectiveness and credibility. One Conservative MSP Jackson Carlaw said that the campaign was a "Braveheart cry for 'yes' to separation". There's a few problems with this: First of all, he automatically loses the debate by mentioning Braveheart as a case for independence. Secondly, I woonder if Mr. Carlaw would apply the term 'separation' to any other country which sought independence from Westminster.
As to be expected, there has been a major backlash from the unionist parties, downplaying the campaigns effectiveness and credibility. One Conservative MSP Jackson Carlaw said that the campaign was a "Braveheart cry for 'yes' to separation". There's a few problems with this: First of all, he automatically loses the debate by mentioning Braveheart as a case for independence. Secondly, I woonder if Mr. Carlaw would apply the term 'separation' to any other country which sought independence from Westminster.
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