Total Pageviews

Monday 29 July 2013

The Undecided Hold The Key

Throughout the independence debate, the unionist side has always claimed victory in the referendum in terms of opinion polls. They have consistently trumpeted time and again that opinion polls show that the Yes side is destined to lose, and that as time has went on, support for independence has been falling at a steady rate.

That is not what recent research is suggesting however. Recent polls and studies carried out this year has shown that the Yes campaign has been bucking the trend and are not gaining ground fast over the No campaign. The recent poll carried out by Panelbase on behalf of the Sunday Times and Real Radio Scotland has found that the gap between Yes and No has narrowed to just 9 points, with the undecided voters (17%) holding the key swinging influence.

Whilst many unionists will still proclaim that this further shows how the No campaign is undoubtedly bound to win in the referendum, it actually shows nothing of the sort. Studies this year have shown that many aspects of the Scottish electorate will provide a significant boost for the Yes campaign when the time comes to vote.

For example, research has shown that those more informed about the issues surrounding independence are more likely to vote yes in the referendum. Why is this? You might ask. Well, from this research it is clear to see that the Yes campaign has the more well-informed arguments that show the potential an independent Scotland would have to deal with many of its problems more effectively than Westminster would. It also solidifies the point that Better Together still relies on fear and ignorance in the electorate to win. Most of their support relies on the people of Scotland not knowing the issues surrounding independence, and just believing whatever the mainstream media tells them, along with the UK government.

Research also showed that those who have an intention to vote yes, will be more likely to cast their vote in the referendum. This could be a key deciding factor in the referendum, as it wholly relies on each side rallying their supporters to cast their vote on the day. This shows the fact that those who have an intention to vote yes in the referendum are more committed to Scotland's future, and are more motivated to change Scotland for the better; a Scotland that cares enough about itself to make a change is exactly the kind of Scotland we want to be running itself. It also shows that Better Together are having a tough time trying to rally their supporters to play and active role and vote on the day; probably because their messages of fear and pessimism can only be heard for so long without being driven to insanity.

So in light if this recent research and evidence, a Yes vote in the upcoming referendum is becoming more and more likely. If Yes Scotland continue to push its positive and progressive message to the undecided voters, support for independence will only grow stronger, as it is the Yes sides' positive message that is narrowing the gap and bringing the undecided to our side. We on the Yes side mus continue to project a positive message that will ensure the Scottish population is well-informed about the issues surrounding independence and is fully aware of the lies and fear being spread by the mainstream media and the No campaign. 

No comments:

Post a Comment